SEAT MÓ 50 + SEAT MO 125 Performance

Two launches. One electric brand. A content-driven approach tailored for two audiences. To introduce SEAT MÓ’s all-electric scooters to the world, we developed and executed two global social media campaigns—each one built around the product’s positioning, but unified under the brand’s vision of smart, urban mobility.

🔋 SEAT MÓ 50 – “Take Over the City”
Targeting younger riders, this campaign focused on freedom, accessibility, and lifestyle. We built a digital narrative around the idea of owning the city’s rhythm—with content rooted in spontaneity, social trends, and human connection.

My role: creative concept development, campaign storytelling, and content adaptation across formats. Assets delivered: 10 social media videos (5 lifestyle + 5 product-focused).

🏁 SEAT MÓ 125 Performance – “From the Racetrack to the City”
Positioned as the perfect blend between speed and style, this scooter’s campaign leaned on power and premium vibes. We created digital content that highlighted technical features through relatable storytelling—bridging performance with city life.

My role: adapting brand narrative into digital creative, co-developing visual storytelling, and ideating content for both organic and paid. Assets delivered: 10 social media videos + 20 photos.