I’m Florencia Sojo, a creative advertiser, copywriter, and graphic designer. Originally from Buenos Aires, now based in Barcelona.
I like to think of myself as a multidisciplinary creative who’s always exploring new possibilities for growth.
My journey in social media began professionally in 2018 with my first role as a Social Media Manager, though my love for it dates back to my Fotolog days in 2008.
My expertise spans creativity, content management, communication, design, and strategy. Over the years, I’ve explored multiple creative roles—Social Media Manager, Copywriter, Graphic Designer, Art Director, Creative Support in a Creativity Master, Executive Producer, and more.
Curious and dynamic by nature, I thrive in diverse roles, but at the end of the day, most people just know me as Flor.
Get to know me 👋🏽
Work experience 👩🏽💻
14 Agency - Barcelona
Creative Copywriter | sept. 2022 - current
Conceptualizing, writing, and developing social media campaigns for SEAT and CUPRA's global accounts. Participating in productions, working directly with filmmakers and photographers to guide creative execution in line with briefs.
Brother Creativity School - Barcelona
Creative Support | sept. 2023 - current
Guiding students through creative briefs, ensuring they understand key concepts and providing feedback to strengthen their ideas.
DDB - Barcelona
Creative Copywriter | feb. 2022 - august 2022
Created social media assets for Volkswagen Spain, developing creative ideas and briefing the content team. Wrote copies for Instagram, TikTok, Twitter & Facebook.
NINCH - Buenos Aires
Creative | mar. 2021 - sep. 2021
Conceptualized, wrote, designed and developed social media content, for local and global clients. Participated in creative pitches, thinking concepts and designing presentations.
Tesacom - Buenos Aires
Content Marketing Manager | jun. 2019 - mar. 2021
Developed and executed content strategies for B2B and B2C audiences, identified trends and insights in the tech industry and beyond, created, designed, and scheduled posts, managed social media accounts and analyzed performance metrics across multiple channels. Worked closely with cross-functional teams to execute campaigns and managed the department's budget. Supported the launch of a new business unit. Helped develop the brand strategy and content. Guided the design agency in branding.
Personal projects 🫀
Symbiotic Estudio
Co-Founder | jun. 2020 - current
My role focuses on business strategy and finding new leads.
https://www.symbioticestudio.com/
A Gusto Tasty Music
Executive Producer | sept. 2023 - dec. 2024
Personal project. Overseeing production logistics, coordination, and location management for a series of music sessions centered around intimate gatherings with friends.
flor.sojo@gmail.com ✉️
© 2024