Before I knew what creativity was, I was directing fake movie trailers on Movie Maker, with way too many fade transitions. But something about putting images, words, and feelings together just clicked, and it never really stopped.
Hi! I’m Florencia Sojo, a creative advertiser, copywriter, and graphic designer. Originally from Buenos Aires, now based in Barcelona.
I like to think of myself as a multidisciplinary creative exploring new ways to connect ideas, people, and brands.
My journey in social media began professionally in 2018 with my first role as a Social Media Manager, though my love for it goes back to my Fotolog days in 2008.
Over the years, I’ve moved fluidly between creative and strategic roles, managing content, building concepts, thinking campaigns, and designing assets across platforms. I’ve worked as a Content Marketing Manager, Copywriter, Graphic Designer, Art Director, Executive Producer, and Creative Tutor in a Master of Creativity.
Today, I’m focusing more on the intersection between content strategy, creativity, and digital storytelling, crafting ideas that don’t just look good, but make sense in context.
Curious and dynamic by nature, I thrive in diverse roles. Different projects, different hats, but whether it’s strategy or copywriting, everyone just calls me Flor. That’s the only constant.
Get to know me 👋🏽
Work experience 👩🏽💻
14 Agency - Barcelona
Social Media Creative Copywriter | sept. 2022 - current
Thinking and developing creative campaigns for SEAT and CUPRA’s global social media—from initial concepts and copywriting to final execution. Worked closely with filmmakers and photographers during key productions to guide visual storytelling and ensure alignment with brand and campaign strategy. Created multi-platform content across the full funnel stages for both paid and organic channels with performance-oriented thinking for international markets.
Brother Creativity School - Barcelona
Creative Tutor | sept. 2023 - current
Mentoring students through strategic and creative briefs in a master’s program, ensuring they understand key communication, strategic and creative concepts. Providing feedback and guiding them through campaign planning and execution—helping them strengthen and refine their ideas.
DDB - Barcelona
Social Media Creative Copywriter | feb. 2022 - august 2022
Created social media assets for Volkswagen Spain, developing creative ideas and briefing the content team. Wrote copies for Instagram, TikTok, Twitter, Facebook, and banner ads.
NINCH - Buenos Aires
Creative | mar. 2021 - sep. 2021
Conceptualized, wrote, designed, and developed social media content, for local and global clients. Participated in creative pitches, thinking concepts, and designing presentations.
Tesacom - Buenos Aires
Content Marketing Manager | jun. 2019 - mar. 2021
Planned and executed content strategies for B2B and B2C audiences in the tech and IoT industry. Identified trends and insights, created and scheduled content across platforms, and managed social media accounts. Analyzed performance metrics to optimize campaigns and collaborated with internal teams to ensure consistent execution. Managed the department's budget and produced marketing materials such as brochures, presentations, and banners. Oversaw the branding for a new business unit, helped develop its brand strategy and content, and coordinated with an external design agency.
Personal projects 🫀
Symbiotic Estudio
Co-Founder | jun. 2020 - current
My role focuses on business strategy and finding new leads.
https://www.symbioticestudio.com/
A Gusto Tasty Music
Executive Producer | sept. 2023 - dec. 2024
Managed production logistics, team coordination, and location scouting for a series of music sessions. Oversaw content direction and worked on ideating social content related to each session.
flor.sojo@gmail.com ✉️
© 2025