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CUPRA Formula E
Scope
Social media assets
Year
2024
Team
Flor Sojo & Sofi Pasman - Creative duo
Social media campaign for CUPRA’s debut in Formula E, featuring the Portland and London races. Each content piece was inspired by the vibe of the host city—connecting CUPRA’s bold spirit with local culture, energy, and streets.
The campaign brought together electric racing, innovation, and lifestyle, showing CUPRA’s commitment to innovation and sustainability in motorsport 🏁






























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