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CUPRA Handover x FCB Femení
Scope
Social media campaign
Year
2023
Team
Flor Sojo & Sofi Pasman - Creative duo
Alexia Putellas handover
The CUPRA handover campaign for the Barça Femení players focused on highlighting each player’s personal connection to Barcelona. The concept captured how the city inspires and defines them in just three words.
A series of 21 short social media videos—capsules—were produced to showcase each player’s individuality while celebrating their unique bond with both the city and the team. The campaign combined authenticity and emotion, creating engaging content that resonated with fans and followers ⚽️
21 capsules, +3M views, +33K engagement, +31K likes.
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