SEAT 75th Anniversary

To celebrate SEAT’s 75th Anniversary, we developed a full-funnel social media activation that spanned the pre-event build-up, real-time content during the celebration, and post-event wrap-up. The goal: highlight the brand’s legacy while engaging new audiences through storytelling, innovation, and user participation.

As part of the social media creative team, I helped shape the content strategy and brought creative ideas to life across formats—reels, stories, posts, and photo assets. I was involved in the entire communication timeline and worked closely with the production team to ensure brand consistency and emotional resonance throughout.

One of the key touchpoints was Imagineers, a global social activation that invited users to design a special edition of the SEAT Ibiza. I participated in the concept and execution of this action, transforming it into a dynamic, interactive story across SEAT’s global social channels—sparking engagement and showcasing user creativity as part of the anniversary narrative.